moncler

50 years ago, two ski brand manufacturers met a ski athletes, three young people hit it

off, design a ski mountaineering expedition Polar Down, bold colors, innovative design, the

blockbuster Moncler down jacket famed the world.
 

1954 Moncler products were selected for the equipment of the Italian explorer of ancient

empire sites.
1955


The Moncler supply of the French expedition to Makale.
1957, in order to prevent shortage of the product filler and improve labor efficiency, and

the Moncler moved to Grenoble has more raw materials. 1964 Moncler promoters Terray set up

branch offices in Alaska.
Moncler has become the official supporters to participate in the Tenth Winter Olympics held

in Grenoble, the French national ski team in 1968.
1974, Rene the Ramillon the company to the daughter of Anni Charlon care.
The outbreak of the 1980 student-Moncler down heat. Purchased in the early 1980s, the

Italian Moncler mainly high-income, they only use it in skiing.
In this case, in 1983 a new phenomenon changed. This phenomenon is very similar to that of

Japan, was to collect all those Milan luxury known as paninari Italian fashion fanatic you

have Moncler jacket as the only collection. Cold climate is not easy to go out is sought.
In 1985, 50,000 jacket sold in Italy alone. The most popular style is the additional nylon

shoulder pads and removable sleeve of nylon fabric styles, the most popular color is orange

and yellow, both at the shop are very hard to find.
1987 Moncler new office and factory off the site at the edge of an industrial zone in

Grenoble: Echirolles. The territory also began to expand by increasing the products and

start a new line.
Outdoor sports apparel in 1994, the door was open, they are also more and more wear on more

occasions. From 94 years to 98 years Moncler has become the most well-known retailers in

the European region and the world, only those famous restaurant or sports boutiques in

Italy, Japan, Germany, Australia, Switzerland, United Kingdom, Sweden, Norway, Denmark to

buy Moncler famous things. But what really makes the rebranding, or to count the last move

of the pepper industry the 1998 FinPart Group. Continuation prior to the reorganization of

strategic plan, in Corporation FinPart the support Moncler able to develop more product

lines, give full play to the potential of the brand value. TV commercials, was born in the

mountains, the image of life in the metropolis has become a classic. Moncler padded jacket

as the cold season, when skiing or elegant occasions, recognized the essential single

product.
Moncler build more power in 1999 brought another Remo Ruffini as the creative director of

the first show - the 2000 spring and summer series.
2000 established the brand a special series for the new tweed sports boutiques. Entered the

formal occasions, it has entered the track, a delicate and beautiful down jacket is

rendered in front of people, today, in a down jacket industry, but without it things can

only Lu rival rooster.
The Moncler Chinese Mainland's first flagship store in Shanghai in 2009, the official log

of the Chinese market.
Also in the Gateway Building, Central, Hong Kong IFCMALL 2061 shops and the Harbour City,

Tsim Sha Tsui, Hong Kong G316 shop counters.
Note: 8% of the market price lower than on other networks and Taobao, are generally high

imitation.
Moncler is also very actively involved in a mass against the abuse of "Made in Italy"

identified activities. In fact, like many large brands, the Italian fashion Association has

begun to take measures to resist the increasingly arrogant cottage product does cause a

certain influence on the fashion world.
These imitation and counterfeiting damage the reputation of "Made in Italy", it was

representative of the superior quality and excellent creative. About this event, Moncler

also aimed at combating the damage costs amount up to the indirect damage caused by the

tens of millions of black market brand, its taxpayers and companies, but also bring a lot

of professional risk.
The Moncler developed a strict anti-piracy program, for all products and forms of

counterfeit piracy will take action. Network market as the beginning of the current network

on the market all kinds of counterfeit and unauthorized unauthorized use of the Moncler

brand name, the number of sites is becoming increasingly rising. The company also suggested

that should be concerned about within the range of those who trust but not be authorized

Moncler clothing online sales e-commerce sites, they enable consumers to become victims of

deceptive consumer behavior. Moncler's legal department is focused to develop the necessary

consideration of standards to assess whether they should be closed. Only Moncler official

website, and has not yet started to provide online trading services.
Moncler online and offline brand protection strategy is the core content with Certilogo to

develop the emerging brand protection services. Start from the spring and summer of 2009

product line, the service center directly oriented to providing services to consumers and

has begun to have a significant effect. Moncler clothing have to sew unique, different

grades of product identification code on the product label and verification services

through the Web site, consumers can find product information, including the authenticity of

identification, their product line and so on. This service supports eight languages; also

provides supply chain information available in the Home, and to remind the hundreds of

thousands have come into contact with the consumers of pirated Moncler products to protect

their own interests. The recent focus of attention is focused on the network since October

2010 adoption of electronic transactions to control the service system from Moncler

Certilogo protect consumers against online piracy of goods against system in the extension

and expansion of the. Businesses selling products are specially designed and proven product

to be able to advertising on the site, this is a valid proof of the online sales genuine.

Business only in the sales of genuine before they can be authorized access to a special

channel buttons to insert their ads, auction information and product list. By clicking on

the links, the system will provide consumers confirm whether the seller has been verified,

and when they receive the product to verify the authenticity of the product to ensure that

businesses have to provide them with protection products. Genuine sales business listings,

consumers easier to distinguish between sales of pirated and genuine website, thus greatly

reducing the chance of them to buy pirated products.
Moncler's legal department and each country's customs and police cooperation, the

implementation of the inspection. Clothing Moncler Moncler store and a few boutique shops

and sales, to prevent pirated products into the market is very important.
Under Certilogo provide long-term control and technical support to help resist piracy has

achieved significant results in the last year has confiscated thousands of counterfeit

goods through the dozens of surveys.